Being Swayed by Steep Discounts

Try not to be too tempted by the lure of your dream designer gown for 70% off. “The biggest mistake I have seen brides make is purchasing a gown online or from a shop for a deep discount ‘only today,’” said Lash.

Sample sales are popular among brides, but you must keep in mind that you are typically truly purchasing just that — a sample: The dress has been tried on by hundreds of brides and could have been torn, stained, or otherwise damaged during the process. Before making a purchase, check the gown very carefully for any damage—and if there’s anything that can’t easily be fixed, put it back. Some brides end up spending hundreds in alterations to fix what’s wrong with the sample when they could’ve found a similar brand new dress for not much more money.

kimberly sanicki wedding gownBut don’t be totally discouraged: Sometimes you truly can find an amazing gown at a bargain price. Kimberly Sanicki, of Wanaque, NJ, found her perfect wedding gown (left) at a “Running of the Brides” event thrown by Filene’s Basement. She found a stunning Essense of Australia gown for just $500, marked down from $3,000. Before handing over the cash, Kimberly and her mom thoroughly examined the gown to check for any flaws. “My mom made sure it had every crystal, and it did not need to be cleaned or even hemmed,” said Sanicki.